The photo I chose was from a five page layout for Calvin Klein jeans. This ad is definitely using sex appeal to sell it's product. The photo has a young, skinny, blond woman laying on her back; which is arched to accentuate her features. She is also wearing a mini skirt, and has her legs spread wide open, exposing her underwear. The way that she is looking straight at the camera, like she is looking at every person that looks at the ad is also very seductive. The woman is also playfully putting her hair in her mouth in a very flirtatious way.
This ad is also using pathos to appeal to it's consumers. To think that this is an ad for Calvin Klein jeans; she's not even wearing jeans. She is wearing a jean skirt, but that is not what your eyes are drown to. with out me saying that this was an ad for jeans would anyone even know what product they were trying to sell, besides sex? This ad is playing on sex appeal and how we react to it to sell the product. This part of the ad doesn't even have the logo or name of the product on it. By using sex appeal as a pathos, they are making men want to be with her, and women want to be her. Therefore, maybe if they buy the product they can get a little closer to what they want.
I don't really know f I would consider this ad very appropriate; she does have some clothes on, but the way she is posed with her legs open, and sucking on her hair, she might as well be in a Playboy spread. Is that what we want to aspire to be?